Following the Crowd Can Lead to Wrong Decisions
Written by Tim Gary on October 27, 2007 – 3:21 pm -Have you ever been faced with a choice between what you suspect to be correct, and what everyone else is doing? We’re faced with this more often than we realize it.
Here’s a silly, easy example. When you go to the movies, and the film is done. Do you go out the same door you came in along with 99% of the people, or do you take the door labeled “exit” towards the front where the screen is? Of course this depends on the theater you are at, but at may of the ones I’ve been to the exit door takes you quickly to the parking lot, or street. Wouldn’t it be easier and better to go to the exit door instead of following the crowd?
Similar and more costly examples can be found in the stock market, where people follow everything from the investment analysts, to their next door neighbor. They do so without putting any of their own thought, knowledge or research into it. Little do they realize the analyst most likely is being influenced more by others in the industry than any “research”. Their next door neighbor might not even have the stock he’s talking about, but heard it from a reliable source, and there’s a “buzz” about it.
Similarly when each new Internet Marketing Product launch comes around, the focus is on creating the same sort of crowd/herd mentality to promote it. There’s invariably a large number of promoters who use marketing tactics designed specifically to make you buy into the idea that you’ll be left out in the cold, and never be part of the successful crowd unless you purchase this be-all end-all course.
To be clear, there’s nothing “wrong” with this form of marketing, after all, it works and some of the products may hold valuable information for those ready to apply it.
The point is, when presented with one of these offers, do you follow the crowd, or do you apply your own thinking to the decision process? Here’s an idea that might save you a ton of money over time: Is the offer for something that you can make use of right now, or is it something that you may end up putting on the shelf until you’re ready for it?
If you have been searching for this exact information, or tool, and it pops up, great!
Do some research, and if it appears to be something that you can make use of right now, consider getting it. But if you aren’t able to use it right now, there’s a very good chance some of the techniques in the course will become obsolete by the time you are ready for them.
To make things worse, a new product will come out to fill the gaps, and you’ll be left with some cd’s that are as valuable as the ones AOL used to send out to everyone.
This will all become more clear to you as you progress from the thinking into the DOING state. You’ll find my report Right Action Manifests a helpful starting point in making that transition if you haven’t done so already.
I’ll be talking about other resources which have helped me, both here and on my site www.successunstuck.com
I would welcome other thoughts on this concept. Simply leave your comments for everyone to benefit.
-Tim
| About the Author Tim Gary's Internet Business and Personal Success delivers easy to use ideas on business and personal prosperity, online and off. Visit his blog at www.timgary.com. |
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July 23rd, 2008 at 2:11 pm
I have generally done the opposite of what people have told me in life. What good is it copying something else. Sure, take what you think is good from them, but I’d rather be at the top of my own game than a mediocre in everyone else’s game.
August 29th, 2008 at 5:28 pm
As a wise man always said, don’t be a sheep, be a shepard.
September 4th, 2008 at 4:49 am
I definately think if you always listen to what other people ‘advise’ you to do, you will be disappointed in life. I too have always done the opposite of what people expect of me, and so far it hasnt done me any harm.