Archive for the ‘Copywriting’ Category
Resistance is Fruitful
Written by Tim Gary on June 6, 2008 – 10:17 pm -Background: The Borg (see Star Trek Next Generation, and others) are known for their warning “Resistance is Futile”. Yet in nearly every TV episode, the good-guys, known as the Federation, resist and come out ahead.
There’s a general direction in the law-of-attraction that directs you to avoid resistance, and create your own “flow” of action and results. In many cases this might be a wise choice. Going with the flow, and avoiding clashes and confrontation *can* be way more productive in many situations. Taking the path of least resistance is more than helpful in situations such as:
- martial arts, where brute force is secondary to using your opponent’s momentum
- sales and marketing, where you should work within your prospect’s parameters, instead of your own
- product creation based on what “the market” wants, instead of what you want to give it
- using your natural and easy to come by talent, instead of trying to improve things that you have no aptitude, or interest in
BUT…
Even if you have aptitude in an area that interests you and it comes relatively easily, it may not be all smooth sailing. In fact you are virtually guaranteed to run in to roadblocks, potholes and the occasional wrong turn. One word for this is “resistance“. Another would be “growth“. And still another “learning“.
…flash back to the Borg… Do you think the Federation would have come out ahead in each conflict with them if they took the path of least resistance, and allow themselves to be assimilated? Heck no! They had to adapt. They had to learn and grow. They had to do what it took to survive. [sorry if you don’t know the background story.. I’m sure wikipedia could help fill in the details]
Doing something that you want (or need) to do isn’t always easy. It’s usually harder than you want it to be, but without the challenges, you’ll likely not get what you really want. You won’t become proficient. You won’t enjoy the inevitable results. An there’s no way it will actually *become* easy.
The only way for these things to occur are through action, persistence and by breaking down resistance.
Don’t believe me?
Look at these obvious examples:
- body building - resistance is key to building muscle
- music - have you every started to learn to play an instrument? Unbelievable how awkward it can be at first (but later, it’s easy, and even picking up a new instrument becomes *much* quicker)
- speaking a new language
- learning to drive (especially a shift shift)
Without resistance, there would be little or no growth. No progress. It’s imperative that you understand this concept.
While it would be nice to say that everything in life will be easy, it would be a lie. That’s not to say that it can’t *become* easy. That would be the truth. It can! You just need to stretch you boundaries and grow into it.
Think back to when you learned to drive a car, or play a musical instrument, or any other thing that you are now proficient in. It probably came with its share of resistance, and problems. But now it’s second nature. You can hardly believe how easy it is. You don’t even think about it.
Resistance has it’s benefits. It can truly be fruitful, and the next time you are challenged by something outside of your comfort zone, you should think about the benefits to pushing past the rough spots.
Next time you hear someone say “resistance is futile”, just change the saying in your head–make it “resistance is fruitful“, and remember all that you’ve gained, and are about to gain through resistance. The law of attraction works, but the it’s only automatic if you make it so through your actions.
What are you resisting, and what will you gain from it? If you have nothing to gain by the resistance, by all means STOP IT! Otherwise, please share! When you become aware of these things, you’ll become more motivated and successful.
Are always… your turn! Please share!
Thanks,
Tim
| About the Author Tim Gary's Internet Business and Personal Success delivers easy to use ideas on business and personal prosperity, online and off. Visit his blog at www.timgary.com. |
| You have the author's permission to reprint this article in your ezine, newsletter, or on your web site as long as you include the "About the Author" resource box including the link back to this site. You also have permission to correct any spelling or grammatical errors. |
Popularity: 50% [?]
Tags: aptitude, law of attriction, path of least resistance, product creation, roadblocks, sales and marketing, success
Posted in Copywriting, Online Business, Online success, Self Development, law of attraction | 6 Comments »
Weasels and False Promises
Written by Tim Gary on February 14, 2008 – 10:39 pm -Can you believe the b.s. that many marketers shovel in their sales letters these days? If you are on a few lists, and have seen a “launch”, you’ll recognize the signs:
False scarcity.. Limited quantities. “next” 100 to order. Price goes up soon. One time only offer. Coupon good only for this visit, etc.. Once you’ve been around for a while, you’ll notice that many of these claims are outright lies. There are a few ways to check this out for yourself:
- Visit the site in a different browser. You’ll probably get the same offer, even if it’s a one-time offer just for you.
- Clear your browser cookies, and visit the site again.
- Wait a few days or weeks, and see if the same b.s. shows up. I know of one site which apparently didn’t do so well, and still has the same discount, coupon, first 100 fast-mover bonus, etc… How long has it been? almost 3 months, and counting.
- Register for the site with a separate email address. You’ll likely get the same special offer, regardless of how many times you sign-up
“Weasel” guarantees… 30 days 100% money back–not enough time to implement, yet alone absorb 15 dvd’s of information… or… following our system, document the steps you take and and if you’re not making $xxxxx in the first 60 days, we’ll send your money back (never mind what we teach you will cost you many times what you spent on the course to “try” out–thus it makes no sense to “try” it).
Testimonials, and “case studies” which include already successful businesspeople and marketers
- I don’t know about you, but if I recognize someone whose put on a pedestal, as an example of what can happen to you, and they’ve been successful since way before the product materialized, I’m skeptical to the extreme. These people probably did things that had nothing to do with the course.
- Phony names, limited info.. First name and last initial… c’mon, use some real information and help promote them in the process.
- “private students” who are privy to much more information, and more importantly–support and promotion from sponsors– that is presented as “newbie makes a fortune without any skills”….
There are many more examples, and yes, I *could* name names.. The point is, there’s a lot of b.s. out there aimed directly are parting you with your money. It’s not always that the information is bad. In fact I’m sure a lot of it is useful, if you are at the business stage that calls for it.
The point of this rant is simple: Pay attention to what the people you are thinking of following are DOING, not the image (”character”) they present. If they can’t tell the truth *before* you purchase from them, how in the heck can you believe them after the sale is made? You can’t!
There are plenty of ethical people on the Internet, why not choose to support, and follow one of them?
You can find just a few of the best, on my blog roll to the right.
-Tim
| About the Author Tim Gary's Internet Business and Personal Success delivers easy to use ideas on business and personal prosperity, online and off. Visit his blog at www.timgary.com. |
| You have the author's permission to reprint this article in your ezine, newsletter, or on your web site as long as you include the "About the Author" resource box including the link back to this site. You also have permission to correct any spelling or grammatical errors. |
Popularity: 43% [?]
Tags: internet business, make money online, marketing b.s., marketing scams, truth in advertising
Posted in Advertising, Copywriting, Online Business | 10 Comments »







