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Asking for the [Next] Sale

If you’ve been involved in, or studied “sales” at all, you are aware that much of the work comes in actually asking for the sale. If you skip this step, no sale is likely to be made, and no-one wins.…

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Do You REALLY Want to be Found Online?

Maybe you’re like me…

Thinking you want your site to be found online, but not doing nearly enough to make sure it happens.

You figure…

  • I’ll get to it…
  • I’ll take care of it when I get my product or
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Resistance is Fruitful

Background: The Borg (see Star Trek Next Generation, and others) are known for their warning “Resistance is Futile”. Yet in nearly every TV episode, the good-guys, known as the Federation, resist and come out ahead.

There’s a general direction in …

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Weasels and False Promises

Can you believe the b.s. that many marketers shovel in their sales letters these days? If you are on a few lists, and have seen a “launch”, you’ll recognize the signs:

False scarcity.. Limited quantities. “next” 100 to order. Price …

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