Archive | Advertising RSS feed for this section

Asking for the [Next] Sale

If you’ve been involved in, or studied “sales” at all, you are aware that much of the work comes in actually asking for the sale. If you skip this step, no sale is likely to be made, and no-one wins.…

Read full story Comments { 15 }

Do You REALLY Want to be Found Online?

Maybe you’re like me…

Thinking you want your site to be found online, but not doing nearly enough to make sure it happens.

You figure…

  • I’ll get to it…
  • I’ll take care of it when I get my product or
Read full story Comments { 17 }

Don’t Use Catch-All Addresses, Advice to Businesses

I’ve been reminded recently that sometimes what seems like a great idea, can totally backfire.  You may have experienced something similar.

My Great Idea was to use different email addresses for everything I sign up for, whether online or off.  …

Read full story Comments { 17 }

Weasels and False Promises

Can you believe the b.s. that many marketers shovel in their sales letters these days? If you are on a few lists, and have seen a “launch”, you’ll recognize the signs:

False scarcity.. Limited quantities. “next” 100 to order. Price …

Read full story Comments { 12 }